Each year, the Robinson College of Business at Georgia State University, in association with the Atlanta Business Chronicle, recognizes outstanding marketing innovations introduced in Georgia in the previous year with the Marketing Award for Excellence--the MAX Awards. Entries are judged by members of the Georgia State University Marketing RoundTable in terms of the degree of innovation, great marketing and success.
2010 GRAND WINNER
Meda Consumer
For the relaunch of Bifera
This is a great example of a company in a commodity category that ignored traditional "pharmaceutical marketing" and instead relaunched their product as a retail brand. They focused on consumer education to communicate the product's benefits leveraging key influencers, and grass roots word-of-mouth marketing. By narrowing their target market focus and reaching them through innovative methods, they restructured the entire market, almost doubling average weekly sales.
Article & Video »-
MAX Awards 2011 FINALISTS
- Decooda International – Social Media & Text Analytics Platform
- Gryphex – Continuum Electronic Offender Monitoring
- The Home Depot – Celebration of Service Program
- Merial – CERTIFECT flea and tick control
- NanoLumens – NanoLumens Displays
- Plaid Enterprises – Martha Stewart Crafts Paint Program
- Tile Doctor – Tile Doctor Shield
- UPS – UPS My Choice
- UPS – UPS Returns Exchange
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Keynote Speaker
February, 24th, 2012-
Ralph de la Vega
President and CEO – AT&T Mobility and Consumer Markets
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