Georgia Conservancy Takes Home 2013 MAX Grand Winner Award

ATLANTA (Feb. 22, 2013) — Organizers of the 21st Annual Marketing Awards for Excellence (MAX Awards) announced Georgia Conservancy as the Grand Winner for the gamification-based nonprofit membership drive.

Presented by Georgia State University's Robinson College of Business Department of Marketing and Atlanta Business Chronicle, the MAX Awards honor outstanding marketing innovations developed or launched by Georgia companies in 2012.

Gamification is defined as applying the mechanics of gaming to nongame activities to change people's behavior. Georgia Conservancy used gamification to strengthen its relationship with its donors by creating a point system for a list of activities that motivated donors to involve friends and acquaintances and doubled the number of gifts from the previous year.

FLIR Integrated Systems and Georgia-Pacific were also named winners for their mobile surveillance capability and the Brawny Paper Towels Wounded Warriors Project, respectively. Winners were selected by the Georgia State University Marketing RoundTable, which is comprised of senior marketing executives from top Atlanta companies. Other finalists include:


"We should never stop appreciating innovation in any field," said Ken Bernhardt, Regents Professor of Marketing Emeritus of the J. Mack Robinson College of Business at Georgia State University. "The MAX Awards exist to honor and recognize the trailblazers in marketing who push us to think smarter and try something new, and we are happy to celebrate with them today."

Winners were presented MAX Awards at the annual awards breakfast held today at the Georgia Aquarium. Laurie Ann Goldman, CEO of Spanx, served as the keynote speaker.

Also announced during the breakfast ceremony were this year's recipients of the 2013 GSU Marketing RoundTable Outstanding Minority Marketing Student Scholarship: