Each year, the Robinson College of Business at Georgia State University, in association with the Atlanta Business Chronicle, recognizes outstanding marketing innovations introduced in Georgia in the previous year with the Marketing Award for Excellence--the MAX Awards. Entries are judged by members of the Georgia State University Marketing RoundTable in terms of the degree of innovation, great marketing and success.
The 2010 MAX Awards Winners Press Release
Southwire CompanyProof Positive Copper with
Trace ID Technology.
Some 95 percent of all utilities experience copper theft. Southwire recognized this customer problem and used technology to develop a solution — copper wire that looks different from all other wire and has a unique code that can be traced back to an individual buyer. In a test market, Georgia Power was able to work with recycling centers and local law enforcement to capture and prosecute the copper thieves. They experienced a decline in losses following the prosecution of the thieves, demonstrating the value of the traceable copper.
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Kasim Reed, Mayor of Atlanta
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Aflac
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Bentley's Popcorn
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Mother Nature Network
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Stone Mountain Park
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Zep
Coca-Cola Company
Fridge Pack
Georgia-Pacific
enMotion® Automated Touchless Towel Dispenser
