Each year, the Robinson College of Business at Georgia State University, in association with the Atlanta Business Chronicle, recognizes outstanding marketing innovations introduced in Georgia in the previous year with the Marketing Award for Excellence--the MAX Awards. Entries are judged by members of the Georgia State University Marketing RoundTable in terms of the degree of innovation, great marketing and success.
Grand Winner
This innovator strengthened their brand, produced stronger customer loyalty and created positive bottom-line results.
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