Each year, the Robinson College of Business at Georgia State University, in association with the Atlanta Business Chronicle, recognizes outstanding marketing innovations introduced in Georgia in the previous year with the Marketing Award for Excellence--the MAX Awards. Entries are judged by members of the Georgia State University Marketing RoundTable in terms of the degree of innovation, great marketing and success.
Grand Winner
This innovator strengthened their brand, produced stronger customer loyalty and created positive bottom-line results.UPS for Delivery Intercept
1993 - 2007
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| 2007 | MillerZell | › Grand Winner |
| Kimberly Clark | › Winner | |
| Xtreme Fence | › Winner | |
| BlueLinx | › Finalist | |
| Cartoon Network | › Finalist | |
| Georgia-Pacific | › Finalist | |
| Georgia-Pacific | › Finalist | |
| Zyman Group/Georgia-Pacific | › Finalist | |
| 2006 | Hauser Group/Jameson Inns* | › Grand Winner |
| Trusted Network Technologies | › Winner | |
| Matria Healthcare/Design Coup | › Finalist | |
| Jewish Federation of Greater Atlanta | › Finalist | |
| PolyVision | › Finalist | |
| Turner South | › Finalist | |
| UPS | › Finalist | |
| 2005 | PolyVision Corporation | › Grand Winner |
| Georgia-Pacific | › Winner | |
| Miller Zell | › Winner | |
| AirTran Airways | › Finalist | |
| The Home Depot | › Finalist | |
| 2004 | Interface, Inc. | › Grand Winner |
| Georgia-Pacific | › Winner | |
| American Honda Motor Company | › Winner | |
| Active8media | › Finalist | |
| BellSouth/darkGrey | › Finalist | |
| Delta Air Lines | › Finalist | |
| Georgia-Pacific | › Finalist | |
| Roper Scientific | › Finalist | |
| United Parcel Service | › Finalist | |
| 2003 | IN ZONE Brands | › Grand Winner |
| 2002 | Precept | › Grand Winner |
| 2001 | United Parcel Service | › Grand Winner |
| 2000 | Zoo Atlanta/Premiere Technologies* | › Grand Winner |
| 1999 | United Parcel Service | › Grand Winner |
| 1998 | CheckFree Corporation | › Grand Winner |
| 1997 | President Baking Company | › Grand Winner |
| 1996 | Blue Cross & Blue Shield of Georgia/Cole Henderson Drake* | › Grand Winner |
| 1995 | Medical College of Georgia | › Grand Winner |
| 1994 | BellSouth Cellular Corporation | › Grand Winner |
| 1993 | A.D.A.M. Software | › Grand Winner |
| * Denotes a tie |
For more information about the Marketing Awards for Excellence send an email to maxawards@gsu.edu, call (404) 413-7690,
or fax: (404) 413-7699.
