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	<title>Max Awards Blog</title>
	<link>http://www.maxawards.com/blog</link>
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		<title>Southwire Company Takes Home 2010 MAX Grand Winner Award</title>
		<description><![CDATA[
Southwire Company Takes Home 2010 MAX Grand Winner Award
Coca-Cola and Georgia-Pacific Receive Best Marketing Innovation of the Decade Awards
03.02.2010 – ATLANTA – Organizers of the 18th Annual Marketing Awards for Excellence (MAX Awards) announced Southwire Company as the Grand Winner for its Proof Positive Copper with Trace ID Technology.
Presented by Georgia State University’s Robinson College [...]]]></description>
		<link>http://www.maxawards.com/blog/2010/03/05/southwire-company-takes-home-2010-max-grand-winner-award/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=southwire-company-takes-home-2010-max-grand-winner-award</link>
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		<title>2010 MAX Awards Finalists</title>
		<description><![CDATA[
Honored for 2009 new products, services and ways to market; the 2010 MAX Marketing Awards Finalists are as follows: 
Aflac – Color Carl’s Car for Pediatric Cancer Awareness
Bentley’s Popcorn / Steem Creative – Gourmet Popcorn
Equifax – Debt Wise
Mother Nature Network – Environmental Website
Nourish – Nourish Formula-ready Bottled Water
Southwire Company – Proof Positive Copper with Trace [...]]]></description>
		<link>http://www.maxawards.com/blog/2010/02/03/2010-max-awards-finalists/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=2010-max-awards-finalists</link>
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		<title>What the Mortgage Industry Could Learn from Veterinarians</title>
		<description><![CDATA[
(This is just my opinion.)
As the consequences of the subprime mortgage mess roll on and on;  America&#8217;s economy is sputtering, housing markets in Europe are stalling and financial markets around the world are feeling poorly.  How did it all get so out of hand?
I found myself thinking about this when I was out in the [...]]]></description>
		<link>http://www.maxawards.com/blog/2008/02/12/what-the-mortgage-industry-could-learn-from-veterinarians/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-the-mortgage-industry-could-learn-from-veterinarians</link>
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		<title>What is Innovation, Anyway?</title>
		<description><![CDATA[
I have been a judge for the MAX Awards for several years, but I am writing this for myself and do not represent the opinions of the Georgia State Marketing Roundtable.I can tell you that the Marketing Roundtable meeting in January when we judge the entries is one of the most interesting and liveliest meetings [...]]]></description>
		<link>http://www.maxawards.com/blog/2008/02/01/what-is-innovation-anyway/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-innovation-anyway</link>
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		<title>Max Awards Criteria</title>
		<description><![CDATA[
The Marketing Awards for Excellence—the MAX Awards—use a short but surprisingly stringent set of criteria. The innovation must be a new product, new service, or new way to market. It must be introduced by a Georgia company or be introduced in Georgia in the prior calendar year. The innovation must have demonstrated results. Excelling within [...]]]></description>
		<link>http://www.maxawards.com/blog/2008/01/04/11/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=11</link>
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		<title>Permission to Consume?</title>
		<description><![CDATA[
This is me again, speaking only for myself.
More global, more accountable, more collaborative, more pervasive—those are the trends that I see driving change in Marketing, for the next 12-15 years. Why not longer?
Today in America, as has been true since the close of World War II, our cupboards are full. Our factories turn out more [...]]]></description>
		<link>http://www.maxawards.com/blog/2007/12/30/permission-to-consume/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=permission-to-consume</link>
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		<title>Global, Accountable, Collaborative, Pervasive:  Where Marketing is Going</title>
		<description><![CDATA[
As head of the Marketing Department at Georgia State, it’s part of my job to figure out where Marketing as a field is headed, and then to figure out how to deliver the kind of marketing education that will prepare our graduates for the world to come. The MAX Awards celebrate marketing innovation, and I [...]]]></description>
		<link>http://www.maxawards.com/blog/2007/12/26/global-accountable-collaborative-pervasive-where-marketing-is-going/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=global-accountable-collaborative-pervasive-where-marketing-is-going</link>
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		<title>Marketing Innovations I’d Like to See (Or, Why the Average CMO Lasts Only 24 Months)</title>
		<description><![CDATA[
This year’s MAX Awards entries are rolling in. As usual, there will be a flurry at the last minute. Ultimately the pool of entries will include some “Wow” entries and some “Why didn’t I think of that?” entries, and the senior marketing execs who judge the entries will make their choices.
Today I’d like to talk [...]]]></description>
		<link>http://www.maxawards.com/blog/2007/12/19/marketing-innovations-i%e2%80%99d-like-to-see-or-why-the-average-cmo-lasts-only-24-months/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=marketing-innovations-i%25e2%2580%2599d-like-to-see-or-why-the-average-cmo-lasts-only-24-months</link>
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		<title>The MAX Awards &#8212; Celebrating Marketing Innovation</title>
		<description><![CDATA[
Ken Bernhardt and Ed Baker created the Marketing Awards for Excellence-the MAX Awards-because innovation is crucially important to marketing success, and because there isn&#8217;t enough of either one (innovation or marketing success).  There were enough awards, of course, but too many were (and are) essentially awards for doing your job&#8211;for turning a clever phrase [...]]]></description>
		<link>http://www.maxawards.com/blog/2007/12/17/the-max-awards-celebrating-marketing-innovation/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-max-awards-celebrating-marketing-innovation</link>
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